My Story

My brand was born from a deep love and passion for my Palestinian culture, Art, and Tatreez.

Growing up as a Palestinian Artist, I was captivated by the intricate motifs of this ancient art, each one telling stories of resilience, community, and identity. Tatreez became more than just an art form to me; it became a thread connecting me to my roots, a quiet celebration of the strength and beauty passed down through generations. Every stitch taught me patience. Every motif carried meaning.

Each of my designs begins with hand-embroidered work, created in the spirit of traditional Tatreez. From there, I translate these patterns into printed scarves, each one inspired by the heart of Tatreez and designed with intention.

The ‘Qamr Bethlehem’ scarf, for example, draws from motifs rooted in the city of Bethlehem, where my family comes from. It’s more than a design, it’s a piece of home.

I hope to share these scarves in a form that can be worn, loved, and celebrated by people everywhere.

Thank you for being part of this journey.

With love,
Nooria Company by Noor